Aesop Case Study | U.S. Expansion & Retail Strategy

Aesop Founded in Melbourne, Aesop is a skincare brand rooted in rigorous research, high-quality ingredients, and a considered approach to design. Known for its understated aesthetic and immersive retail environments, the brand emphasizes education, sensorial experience, and meaningful human connection. Established West Coast headquarters with full regional oversight across Retail Operations, HR, Marketing, Visual Merchandising, […]

Alexander Wang | Global Retail Expansion & Brand Strategy

Alexander Wang Alexander Wang is a New York–based global fashion brand positioned within the contemporary luxury space. Known for its confident, modern sensibility, the brand blends sharp tailoring with relaxed silhouettes while reflecting contemporary culture through an elevated yet approachable lens. Over time, the business evolved from a primarily wholesale model into a significant owned-retail […]

Soho House | Our work – elevating a global brand

Soho House Soho House is a global private members’ club and cultural platform designed for creative professionals, offering curated spaces, programming, and experiences that foster connection, collaboration, and community across cities worldwide. Redefined programming pillars to diversify and expand community engagement across member demographics Developed comprehensive, story-driven event programming aligned with the brand’s creative and […]