Soho House is a global private members’ club and cultural platform designed for creative professionals, offering curated spaces, programming, and experiences that foster connection, collaboration, and community across cities worldwide.
Redefined programming pillars to diversify and expand community engagement across member demographics
Developed comprehensive, story-driven event programming aligned with the brand’s creative and cultural values
Led talent management initiatives to support curated programming and experiential consistency
Oversaw corporate partnerships and sponsorship strategy, integrating brand-aligned collaborators into the House ecosystem
Built strategic partnerships with Grey Goose, BMW, Equinox, and Adidas, creating co-branded experiences that drove a 30 percent year-over-year revenue increase
Led cross-functional partnership campaigns with budgets ranging from 5K to 500K dollars, ensuring brand alignment, operational excellence, and on-time delivery
Directed event oversight and production across multiple formats, from intimate gatherings to large-scale activations
Launched targeted digital and social media campaigns that drove a 202 percent increase in member engagement across key audiences
