Macy’s,one of the largest omni-channel department store retailers in the United States, generating approximately 25 billion dollars in net sales in fiscal 2022 and 23 billion dollars in fiscal 2023. Its private brand portfolio represented roughly a mid-teens percentage of total sales, equating to an estimated 3.5–4.0 billion dollars annually, with ongoing strategic initiatives focused on expanding the role of owned brands within the overall assortment. 

• Led enterprise-wide private brand portfolio strategy across Women’s, Men’s, Kids, Home, and Accessories
• Directed brand vision, governance, creative direction, and execution across product, marketing, digital, and in-store experiences
• Oversaw brand standards across hundreds of SKUs and multiple customer segments spanning diverse price tiers
• Partnered cross-functionally with Product Design, Merchandising, Product Development, Operations, Marketing, Stores, Strategy, Communications, Customer Insights, Competitive Intelligence, and Sourcing
• Guided customer-facing diligence to ensure consistency and scalability across all channels, strengthening brand clarity and performance
• Supported strategic portfolio revitalization by evaluating which brands to retain, evolve, sunset, or launch, including incubation of new brand concepts within a multi-billion-dollar private brand business