Amour Vert: Authentic Storytelling, Campaign Direction, and Conscious Design
Amour Vert Amour Vert is a sustainable fashion brand blending California ease with French elegance. With a strong commitment to responsible production, the brand emphasizes authenticity, storytelling, and conscious design. Led art direction for seasonal campaigns centered on real women and authentic relationships Developed creative concept and narrative to move away from traditional fashion imagery […]
Antelope: Brand Naming, Identity Design, and Scalable Growth
Antelope Antelope is a forward-thinking pet care brand blending innovation and compassion to support the health and well-being of pets and their owners. Founded with a mission to raise industry standards, the brand balances playfulness with purpose. Led naming strategy, creating the name “Antelope” to reflect elevated standards and graceful movement Designed the logo and […]
Dear Brightly: Brand Identity, Sustainable Packaging, and Digital Experience
Dear Brightly Dear Brightly is a dermatologist-grade skincare brand offering a personalized, results-driven approach to healthy skin. Built on accessibility and transparency, the brand embraces the philosophy that aging is a natural part of living, moving away from traditional anti-aging narratives. Designed and produced packaging for a five-product daily skincare system Developed a cohesive brand […]
Senreve: Brand Creation, Identity Design, and Modern Luxury Positioning
Senreve Senreve is a modern luxury handbag brand conceived in San Francisco and meticulously crafted in Italy. Designed for versatility, the brand bridges timeless luxury with modern functionality, creating pieces that transition seamlessly from work to evening while emphasizing craftsmanship, innovation, and practicality. Led brand creation from concept phase, shaping foundational identity, logo, and visual […]
Abel: Fragrance Storytelling, Retail Experience, and Conversion Growth
Abel Abel is a modern fragrance brand centered on craftsmanship, storytelling, and sensorial connection. The brand emphasizes intentionality and transparency, translating fragrance creation into a refined and human retail experience. Designed a cohesive selling ceremony rooted in brand storytelling, strengthening emotional connection and product understanding Translated fragrance craft into a structured client journey that improved […]
Burberry: Retail Leadership, Floor Excellence, and Commercial Performance
Burberry Burberry is a British luxury fashion house defined by its heritage, craftsmanship, and distinctive visual language. With a strong global retail footprint, the brand continues to evolve its in-store experience to strengthen leadership, service, and commercial performance. Revived and redesigned a previously abandoned global floor leadership initiative, strengthening daily decision-making and in-store execution Created […]
Liquidity Group: Global Brand Positioning, Investor Relations, and Growth Strategy
Liquidity Group Liquidity Group is a global, AI-driven private credit firm specializing in non-dilutive financing for high-growth companies. Operating across more than 35 countries, the firm leverages proprietary technology to deploy capital efficiently at scale, positioning itself at the intersection of data science and institutional finance. Led global investor relations strategy for an AI-driven lender […]
Issey Miyake: Retail Leadership, Sales Optimization, and Global Operations
Issey Miyake Issey Miyake is a Japanese fashion house defined by its pioneering approach to design, material innovation, and form. Rooted in a philosophy that views clothing as both artistic expression and practical necessity, the brand explores the intersection of technology and craftsmanship to create garments that are sculptural, functional, and grounded in everyday life. […]
Macy’s: Private Brand Management and Strategy Across Categories
Macy’s Macy’s,one of the largest omni-channel department store retailers in the United States, generating approximately 25 billion dollars in net sales in fiscal 2022 and 23 billion dollars in fiscal 2023. Its private brand portfolio represented roughly a mid-teens percentage of total sales, equating to an estimated 3.5–4.0 billion dollars annually, with ongoing strategic initiatives […]
James Perse: Global Expansion, Merchandising and Distribution
James Perse James Perse is a California-based lifestyle brand rooted in refined simplicity and understated luxury. Extending beyond apparel, the brand encompasses sports, specialty goods, hospitality, and special projects, creating a cohesive lifestyle ecosystem unified by premium materials, thoughtful design, and a consistent commitment to quality. Led international business development across Europe and Asia, spanning […]