Founded in Melbourne, Aesop is a skincare brand rooted in rigorous research, high-quality ingredients, and a considered approach to design. Known for its understated aesthetic and immersive retail environments, the brand emphasizes education, sensorial experience, and meaningful human connection.

• Established West Coast headquarters with full regional oversight across Retail Operations, HR, Marketing, Visual Merchandising, Training & Performance, and Operations
• Built the regional organization from inception, recruiting, onboarding, and managing  corporate employees, and over 100 indirect reports
• Led the opening of 23 retail stores and four counters, including the brand’s first U.S. offshore locations in Hawaii
• Launched the first Aesop Treatment Room in the Americas, expanding experiential retail and service offerings
• Owned regional budgeting and forecasting, delivering more than 30 percent outperformance versus budget and positioning the West Coast as one of the highest-performing regions in the Americas at the time

• Created a manager-led Performance Insight Ritual, establishing structured pre-visit planning, performance analysis, and action planning adopted across the Americas
• Designed and implemented a Leadership Onboarding program where no global framework existed, integrating role-specific learning and addressing regional capability gaps
• Improved manager retention, time to effectiveness, early tenure performance, sales plan consistency, and action plan follow-through