Alexander Wang is a New York–based global fashion brand positioned within the contemporary luxury space. Known for its confident, modern sensibility, the brand blends sharp tailoring with relaxed silhouettes while reflecting contemporary culture through an elevated yet approachable lens. Over time, the business evolved from a primarily wholesale model into a significant owned-retail and direct-to-consumer operation.

• Built the global retail function from the ground up, including long-term retail strategy and international rollout
• Launched the brand’s first brick-and-mortar flagship in SoHo
• Led expansion of 25+ retail locations across North America, Europe, and Asia
• Designed and implemented global training and performance programs aligned with brand standards and local market expectations
• Created core infrastructure including reporting systems, sales plans, and annual planning calendars
• Managed international partner relationships and collaborated with e-commerce teams on buying strategy, analytics, and conversion optimization
• Oversaw global visual merchandising to support consistent revenue performance and brand presentation
• Partnered with design and merchandising to develop regionally relevant product assortments aligned with local market needs and cultural context