Soho House is a global private members’ club and cultural platform designed for creative professionals, offering curated spaces, programming, and experiences that foster connection, collaboration, and community across cities worldwide.

• Redefined programming pillars to diversify and expand community engagement across member demographics
• Developed comprehensive, story-driven event programming aligned with the brand’s creative and cultural values
• Led talent management initiatives to support curated programming and experiential consistency
• Oversaw corporate partnerships and sponsorship strategy, integrating brand-aligned collaborators into the House ecosystem
• Built strategic partnerships with Grey Goose, BMW, Equinox, and Adidas, creating co-branded experiences that drove a 30 percent year-over-year revenue increase
• Led cross-functional partnership campaigns with budgets ranging from 5K to 500K dollars, ensuring brand alignment, operational excellence, and on-time delivery
• Directed event oversight and production across multiple formats, from intimate gatherings to large-scale activations
• Launched targeted digital and social media campaigns that drove a 202 percent increase in member engagement across key audiences