Amour Vert is a sustainable fashion brand blending California ease with French elegance. With a strong commitment to responsible production, the brand emphasizes authenticity, storytelling, and conscious design.
Led art direction for seasonal campaigns centered on real women and authentic relationships
Developed creative concept and narrative to move away from traditional fashion imagery
Directed and produced campaign photo shoots capturing emotion, connection, and storytelling
Created a printed catalog aligned with the brand’s sustainability ethos
Extended campaign storytelling into digital experiences to reinforce brand values across channels