Dear Brightly is a dermatologist-grade skincare brand offering a personalized, results-driven approach to healthy skin. Built on accessibility and transparency, the brand embraces the philosophy that aging is a natural part of living, moving away from traditional anti-aging narratives.

• Designed and produced packaging for a five-product daily skincare system
• Developed a cohesive brand identity expressed through a vibrant rainbow color system unifying the product line
• Led sourcing and production strategy, including refillable packaging and sugar-cane-based materials to support sustainability goals
• Directed art direction across campaigns to reflect the brand’s optimistic, inclusive point of view
• Designed and built the brand’s website to support education, clarity, and ease of use
• Led product naming to ensure approachability, clarity, and alignment with brand voice