Senreve is a modern luxury handbag brand conceived in San Francisco and meticulously crafted in Italy. Designed for versatility, the brand bridges timeless luxury with modern functionality, creating pieces that transition seamlessly from work to evening while emphasizing craftsmanship, innovation, and practicality.

• Led brand creation from concept phase, shaping foundational identity, logo, and visual language
• Designed the logo and core brand identity in close collaboration with founders
• Developed a cohesive design system expressing the brand’s values of quality, innovation, and versatility
• Directed art direction across packaging, campaigns, and brand storytelling
• Built the brand’s digital presence, ensuring consistency across web and online touchpoints
• Extended the brand identity into retail and showroom environments to create a unified physical experience
• Positioned Senreve as a differentiated voice in modern, functional luxury