Burberry is a British luxury fashion house defined by its heritage, craftsmanship, and distinctive visual language. With a strong global retail footprint, the brand continues to evolve its in-store experience to strengthen leadership, service, and commercial performance.

• Revived and redesigned a previously abandoned global floor leadership initiative, strengthening daily decision-making and in-store execution
• Created a clear, scalable framework for floor leadership that improved conversion, average unit retail (AUR), and units per transaction (UPT)
• Led the pilot program and execution strategy for North America, establishing proof of concept prior to broader rollout
• Scaled the leadership model across both full-price and outlet retail environments, improving operational consistency across doors
• Elevated leadership presence on the sales floor, driving measurable improvements in team performance and customer engagement